Digital communications specialist with experience in online corporate communications, online corporate identity, social media and content marketing. CIPR qualified and NCTJ trained, I have experience of the public sector and a strong interest in the creative and not-for-profit sectors. My interest is in building relationships, connections and communities online.
Responsible for developing and implementing an online strategy for the College including complete re-development of the College website, social media strategy development, management of intranets for staff and students, email marketing and other online activities to support the wider marketing strategy.
Responsible for the day-to-day management of: the University of Warwick website, the Knowledge Centre and the University’s social media strategy and execution. Directly line managing a team of 6, I also liaise with colleagues throughout the organisation at all levels, to provide guidance and advice concerning the University’s online activities. I also provide key support to the Digital and Online Manager in developing and implementing the University’s online strategy.
Responsible for the delivery of a new digital platform for the University with emphasis on content delivery, social media marketing and community engagement to enhance relationships with key audiences and reach new audiences. This started off as a three-month pilot project which was extended to 1 year, and has since secured funding until 2015.
Responsible for leading the digital/online communications team, managing the University’s online presence – corporate website, social media and online corporate identity – and initiating new projects such as the Knowledge Centre (see above).
Responsible for content delivery (writing, editing and scheduling) for key areas of the University website including the homepage and other key areas aimed at different stakeholder groups including prospective students, businesses, alumni. I led the social media activity for the University, monitoring and responding to conversation online and advising colleagues on best practise in social media for communicating with key audiences.
This role encompassed both online communications and community relations and included creation of web content, updating online corporate information, creating sub-sites for key strategic projects, organising events for the local community, co-ordinating distribution of newsletters and various other duties.